Transforming Dinkers into a Premium
DTC Shopping Experience
About the Project
Dinkers is a purpose-driven gourmet glazed nuts brand with a bold story to tell—but a digital storefront that undersold it. Omatic Growth partnered with Dinkers to rebuild their Shopify experience from the ground up: one that honors the craft behind the product, drives discovery, and converts browsers into loyal customers.
We combined premium visual design with CRO principles at every step. The focus wasn’t decoration—it was improving product discovery, strengthening the brand narrative, simplifying the shopping journey, and building a scalable design system that performs equally well on desktop and mobile.
This project sits within our Shopify Redesign service line—see all our Shopify CRO case studies for more examples of this approach in action.
Services Provided
Challenge
Dinkers had a compelling product but a digital presence that failed to match its quality. The previous ecommerce experience lacked visual hierarchy, offered limited brand storytelling, and presented premium products in a way that undersold their positioning. Mobile performance was an afterthought, and the customer journey had no clear conversion logic—visitors had no obvious path from “interesting brand” to “add to cart.”
Approach
We rebuilt the store with a mobile-first mindset, an editorial design language, and CRO-driven information architecture. Every section was built to balance emotional storytelling with purchase intent—guiding visitors from brand discovery to checkout with a clear, intentional path rather than a generic template flow.
Outcome
The redesigned Dinkers store delivers a premium shopping experience that reflects the brand’s artisan character—a full homepage redesign built from 20+ custom sections, each engineered around a specific stage of the buying journey rather than a stock template. Custom sections, elevated product presentation, and an optimized customer journey position Dinkers to compete confidently in a crowded DTC market.
Design Impact
Homepage Redesign
Custom Sections Designed
Mobile First
Optimized Shopping Experience
CRO Focused
Customer Journey Optimized
Before & After
A complete visual transformation
A complete visual transformatio
Process
Discover
- Brand & Market Analysis
- Customer Journey Audit
- Competitor Benchmarking
- Growth Opportunity
Design
- Information Architecture
- Editorial Art Direction
- Mobile-First Wireframes
- Component System
Build
- Shopify Theme Development
- Custom Section Builds
- Market Research
- Growth Opportunities
Scale
- Analytics Setup
- Content Handoff
- Post-Launch Support
- Iteration Roadmap
Technologies used
UX & CRO Improvements
Design decisions & business
purpose
Design decisions & business purpose
Design Decision
Business Purpose
Premium Product Photography
- Build trust and elevate perceived value
Improved Navigation Architecture
- Faster product discovery, reduced friction
Strategic CTA Placement
- Increase purchase intent at decision moments
Editorial Storytelling Sections
- Stronger emotional connection to brand
Mobile-first Layout
- Better usability across all devices
Clear Visual Hierarchy
- Easier scanning, less cognitive load
